Yes, I know this is a politically incorrect sentiment, and that I should be supporting local coffee shops instead of mindlessly bowing down to the large chain. And for a long time, I did make a point of going to Espresso Royale or Sweetwaters or even Cafe Ambrosia for the sole purpose of avoiding Starbucks (and because I love the wall of windows at Sweetwaters), but I have gotten very tired of drinking the dishwater those places pass off as coffee. One exception, of course, is Zingerman's, which does serve excellent coffee, but charges $2.50 as opposed to $1.85 for a 16-oz cup. Actually, Starbucks coffee ends up being less expensive than any other coffee shop in town because of the economy of scale on which it operates. I'm sure I have blogged about my Starbucks habit before, but my love for the evil empire was reignited by two events in this past week. Actually, the fact that this happened twice in one week probably means I go there far too often, but here is the story:
One thing that ensures a good cup of coffee every time one goes to Starbucks is that it never sits around very long (I know this because I used to work there, though I can't remember exactly how long a pot of coffee is kept after it is brewed). When a new pot is brewed, a timer is set, and when the timer goes off, the coffee is dumped and a fresh pot is brewed. This probably isn't an issue for people who drink regular coffee, because any place with enough business will have a fairly rapid rate of turnover, ensuring a pretty fresh cup of coffee. But I am one of the few people who drink decaf, and that stuff can sit around all day. Twice in the last week, I walked into Starbucks just as the decaf was expiring. The first time, I was told that I could either wait four minutes for a fresh pot, or have a decaf Americano for the same price as brewed decaf. The second time, my options were to wait four minutes or have a decaf Americano for FREE! Really, how can you beat a free cup of great coffee? Does this make me a complete corporate tool?
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